PRiDE or DiE – MMA Fight Shorts, Rashguards & Fightwear
PRiDE or DiE stands for uncompromising Fightwear with bold designs and a strong connection to MMA, Grappling and combat sports culture. Since the brand emerged in 2005, influences from fighting, tattoo culture and the urban underground scene have been combined with functional performance apparel.
At KHUNPON, you can discover selected PRiDE or DiE Fightwear for MMA, No-Gi and Grappling, including Rashguards and MMA Fight Shorts from different design collections. Depending on current availability, the range also includes Muay Thai Shorts, T-Shirts and additional sportswear from the brand.
PRiDE or DiE Fightwear
Fightwear is at the heart of PRiDE or DiE. The brand was created in 2005 by founders whose interests extended beyond MMA itself into tattoo culture, street culture, underground music and the wider lifestyle surrounding modern combat sports.
These influences continue to shape the identity of PRiDE or DiE today. The brand develops apparel for athletes who train MMA, Grappling, No-Gi and other demanding combat sports while combining functional performance clothing with a distinctive visual style.
The main product categories include:
- Rashguards
- MMA Fight Shorts
- Muay Thai Shorts
- Training Shorts
- T-Shirts
- Tank Tops
- Sweatshirts and additional sportswear
From the MMA Scene to an International Fightwear Brand
PRiDE or DiE started in 2005 with its own website and a clear focus on the rapidly developing world of modern combat sports, particularly Mixed Martial Arts.
An important early milestone came through a collaborative T-Shirt project with Venum. The design proved highly successful and demonstrated the appeal of combining fight culture with distinctive streetwear-inspired graphics.
Over the following years, PRiDE or DiE developed from a scene-driven project into an established Fightwear brand. From around 2011, international distribution expanded and the brand became increasingly available through combat sports retailers in different countries.
PRiDE or DiE in Professional Combat Sports
A close connection to active fighters has been part of the PRiDE or DiE identity since its early years. Over time, apparel from the brand has been worn by well-known athletes from MMA, Kickboxing and Muay Thai.
These include Denis Kang, who competed in UFC and PRIDE FC, K-1 star Jérôme Le Banner, UFC veteran Jeremy Stephens and French Muay Thai fighter Jean-Charles Skarbowsky.
This connection to the international fight scene reflects the original concept behind PRiDE or DiE: viewing combat sports not only as competition, but as a culture and community with its own identity.
PRiDE or DiE MMA
MMA has been one of the central influences behind the brand since its beginnings.
Mixed Martial Arts places specific demands on training apparel because striking, clinch work, takedowns and ground fighting can all be part of the same session.
Rashguards and Fight Shorts are therefore particularly relevant for MMA athletes. They need to provide freedom of movement, fit relatively close to the body and avoid unnecessary interference during dynamic transitions.
PRiDE or DiE MMA Fight Shorts
PRiDE or DiE MMA Fight Shorts are among the signature products of the brand.
They are designed for intensive MMA and Grappling training and combine functional cuts with the bold visual style associated with PRiDE or DiE.
At KHUNPON, you can find different models and collections depending on current availability.
Combine PRiDE or DiE Rashguards & Fight Shorts
Many PRiDE or DiE design collections are available as both Rashguards and Fight Shorts.
This allows you to coordinate your training outfit within the same visual theme.
Examples include collections such as:
- Cold Instinct
- Brotherhood
- Break the Limit
- Fearless Ultra
- additional seasonal collections
PRiDE or DiE Muay Thai Shorts
PRiDE or DiE is not limited to MMA and Grappling.
The brand also offers Muay Thai Shorts for athletes who train striking and Thai boxing.
Muay Thai Shorts typically use a shorter and wider cut designed to provide freedom of movement for kicks, knees and dynamic hip movement.
PRiDE or DiE – Distinctive Fight Style
One of the defining characteristics of PRiDE or DiE is its visual identity. From the beginning, the brand brought together the world of MMA with influences from tattoo, street and underground culture.
Many collections feature bold graphics, distinctive typography and themes built around fighting spirit, determination, brotherhood and mental strength. Aggressive artwork and an intentionally striking aesthetic have become part of the brand's identity.
This sets PRiDE or DiE apart from purely minimalist performance Fightwear and appeals both to active fighters and combat sports fans who identify with the culture beyond the gym.
Shop PRiDE or DiE at KHUNPON
Discover PRiDE or DiE Fightwear at KHUNPON and find Rashguards, MMA Fight Shorts and additional apparel for MMA, No-Gi and Grappling.
Choose from distinctive collections such as Cold Instinct, Violent Reality, Brotherhood and other PRiDE or DiE designs.
Build your Fightwear setup around your training and combine functional combat sports apparel with the characteristic PRiDE or DiE style.