Partner Portrait
Edmon & RINGLIFE – Together in Combat Sports Since 2018
What started in 2018 as a small YouTube channel from a bedroom has become an essential part of the German combat sports scene. With RINGLIFE, Edmon Avagyan created a platform dedicated to boxing, MMA, and the people behind the sport. Through videos, reactions, vlogs, interviews, and honest insights, Edmon now reaches one of the largest combat sports communities in the German-speaking world.
But RINGLIFE is far more than just a YouTube channel. The original idea evolved into a full combat sports brand with fightwear and equipment, as well as the RINGLIFE Combat Series, which gives talented fighters a big stage. Edmon is not just an observer or commentator—he actively lives the sport himself as a boxer, entrepreneur, event organizer, and a core part of the community.
Edmon is one of the first and longest-standing partners of KHUNPON.de. We have been supporting and accompanying him since the very beginning of RINGLIFE in 2018—at a time when no one could have predicted where this project would eventually lead.
Since then, we have shared many developments, successes, and special moments. From the first videos and joint collaborations to new products and collections, and later major events, store openings, and the RINGLIFE Combat Series—our partnership has continuously grown over the years.
What connects us goes beyond a traditional business relationship. It is a shared story built on mutual trust, honest exchange, and the belief that we can help push combat sports forward in Germany together. We are proud to have supported Edmon from the very beginning—and excited for the chapters still to come.
Discover & Follow RINGLIFE
Videos, events, fightwear, and everything about Edmon and RINGLIFE can be found here:
Edmon Answers Our Questions
Learn more about Edmon's journey, his biggest inspirations and the mindset behind RINGLIFE.
My first introduction to martial arts came when I was six years old. At the time, I was being bullied at school, so my father enrolled me in kickboxing. Looking back, it was one of the best decisions he could have made for me.
Building Germany's largest combat sports community through RINGLIFE.
As far as I can remember, my first pair of boxing gloves was made by adidas.
1. RINGLIFE Fightwear
2. RINGLIFE Fightwear
3. RINGLIFE Fightwear
Everywhere. Different gyms, different people and different experiences.
Outside of combat sports, gaming has always been my biggest passion. Before starting RINGLIFE, I actually dreamed of becoming a gaming YouTuber.
Perseverance and discipline are everything. If you stay committed long enough, most of your competition will eventually give up on their own. Consistency beats talent when talent stops working.
I'd simply like to say thank you to everyone I've had the chance to train with over the years. Every coach, teammate and sparring partner has played a part in my journey.
Without a doubt, my own event, the RINGLIFE Combat Series (RCS). Seeing athletes perform on our stage and watching the community come together is something special every single time.
In MMA, it's Fedor Emelianenko. In boxing, I'd probably choose James Toney.